THE COMFORTABLE
"Don't mess with a good thing"
Click to view a Qi MindMap™ of The Comfortable
The “oldest” of the segments, over 60% of The Comfortable comprises those age 53+.
For the most part, The Comfortable derive a lot of satisfaction and pleasure from their work. They have the lowest scores for negative work-related statements.
Of all segments, The Comfortable are the most likely to choose the same profession again. However, only half describe their work as stimulating and only 39% would recommend that those who are similar to them follow a similar career path.
Some of the concerns of The Comfortable are the lack of social interaction in their jobs – either with the public or with their co-workers. It may be that those in The Comfortable work on their own too much, which can sometimes lead to feelings of isolation.
NEED: Introduce opportunities for teamwork.
VALUES
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90% People trust me to deliver
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79% Get work satisfaction
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77% Feel successful
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69% My work’s worthwhile
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59% Time flies at work
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49% Find my work stimulating and Job is cool
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Only 39% would recommend their job
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Lowest scores on negative work-related statements
OTHER TRAITS
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Mostly Boomers
OCCUPATIONS
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Labourer and Driver
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Trades
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Professional
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Education
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75% would choose same job again