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BOTTOM RUNGERS

"Some day..."

Click to view a Qi MindMap™ of Bottom Rungers

Bottom Rungers are those in the early stages of their professional occupations. They are recent graduates – people with a few years of work experience and very little say at their job. Some of their dissatisfaction comes from the fact that they have very little control over their work.

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Bottom Rungers are also climbers. They are well-educated and most likely striving to get ahead and be heard, but for now they are stuck doing entry-level work and they don’t necessarily see how it fits with the bigger picture.

NEED: Bottom Rungers need help in understanding their career development. Give them more responsibilities and

don’t keep them in suspense.

VALUES

  • Not fully understanding the scope of work they do

  • Lack of decision-making

  • People trust me to deliver (40%)

CHILDHOOD

  • Not feeling energetic/active as a child

OTHER TRAITS

  • Old Millennials & Gen X

  • Large proportion has university degree

  • Budgeting and Struggling financially

  • Out twice or 3x a week or more

OCCUPATIONS

  • Spread out across occupations, except teaching or healthcare

  • IT, Science, and Tech

  • Clerical and Admin

  • Sales and Marketing

  • Service and Entertainment

  • Labourer and Driver

  • Financial

  • Professional

  • 74% deal with customers

  • 48% would choose their job again

Square Pegs

Bottom Rungers

Musketeers

Dustin.jpg

The Comfortable

The Fulfilled

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